1.  Positivists believe that  __________________  is inherently neutral 

2.  Behaviorism was introduced in 1913 by the American psychologist John B. Watson, who felt psychologists should study only  ____________________________________  behavior rather than states of consciousness or thought processes 

3.  In relation to social psychology, Mead, an Am psychologist & philosopher, argued that people's ideas about themselves are developed through  ________________________________ 

4.  A subfield of social exchange theory is social dilemma theory which holds that it may be beneficial for the group for a particular member to  _______________________ 

5.  For Homans, people cease to do what has been  _________________________  in the past 

6.  For Blau, norms & values  ________________________________  indirect exchange for direct exchange 

7.  The fact that power cannot be studied only at the dyad level because it is a  ______________________________   phenomenon links exchange theory to network theory 

8.  In relation to networks, most govt agencies have  _____________________  agreements, & thus are in networks 

9.  In network theory, other  ____________________________  structures include sex & pleasure, consumerism, war, etc. 

10.  In relation to the phil of rationality, modern anthropology argues that understanding other  _______________________________  is thus a matter of correct translation 

11.  _____________________________  /intellectual rationality is the ability to utilize people's rational problem solving capacities 

12.  For rational choice theorists, the quantity & quality of  ____________________________  is highly variable & has a profound effect on an actor's choices 

13.  In relation to rationalization, in its second usage in sociology, rationalization refers to the organization of social & economic life according to principles of  _____________________________  on the basis of tech knowledge 

14.  With regard to the strength of social ties, marketers have recognized that for the mass consumer,  ________________________  is one factor, economics is another, peer buying is a another, etc.

15.  In relation to Burt & structural theory, the interaction of the social structure, social similarities, perspectives, & alternatives each  __________________________  the actor's decision or action 

Essays should be two, average length, hand written pages long.  Be sure & answer all parts of the question. 

2.  In relation to rational choice theory, evaluate it via the following questions:  What is rationality & the philosophy of rationality?  How does one make a rational decision?  What does rational choice theory say about how we make rational decisions?  What is rationalization & are individuals rationalizing?  is society?