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Social Change | ||||
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Collective Behavior | ||||
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Why the Mid & Wking Classes Have Not Organized | ||||
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Social Contagion Theory | ||||
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1957: The Emergent Norm Perspective | ||||
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1962: Value-Added Theory | ||||
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1970s: The Assembly & Sociocybernectic Perspective (Symbolic-Interactionist/Behaviorist) ( AS-SIB Perspective ) | ||||
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Individualist Theories | ||||
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Schools of Thought of Social Movements | ||||
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1959: Intro to Mass Society Theory | ||||
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1949/1971: Intro to Relative Deprivation Theory | ||||
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Intro to Resource Mobilization Theory | ||||
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Intro to Political Process Theory |
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A Model of Collective Behavior demonstrates that Precipitating incidents justify the emergence of a norm which justifies extra-institutional action, i.e., outside of the normal channels & that a precipitating incidents justify or stimulate the interaction of pre-existing groups or ad hoc formations give pre-existing conditions of feasibility & timeliness |
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- Project: Why People Don't Get Involved |
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THE MID & WKING CLASSES HAVE NOT ORGANIZED BECAUSE: | |||||
[Note that all of these reasons are intertwined & influence each other] | |||||
1. COMPETITION MAKES SACRIFICE FOR THE GROUP DIFFICULT | |||||
The mid & wking classes have not organized because the present socio economic political system (SEP Sys) makes it hard to sacrifice for the group, the greater good, when you are fighting for survival | |||||
2. THERE IS A LACK OF KNOWLEDGE ABOUT THE REASONS TO ORGANIZE, & HOW TO ORGANIZE | |||||
The mid & wking classes have not organized because the non upper classes lack basic knowledge of the workings of the SEP Sys | |||||
See Also: The Theories of the Social Sciences | |||||
See Also: Conflict Theory | |||||
3. THERE IS A LACK OF KNOWLEDGE ABOUT HOW TO CHANGE THE SYSTEM | |||||
The mid & wking classes have not organized because the non upper classes lack basic knowledge of how to change the SEP Sys | |||||
See Also: Social Change | |||||
4. THE UC IS ORGANIZED & PURSUES ITS OWN INTERESTS & OPPOSES ACTION BY THE MC & WC | |||||
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The mid & wking classes have not organized because the upper class has it's own interest, & pursues them; the UC has class consciousness; the UC has opposing interests to the non- upper classes; the UC is better organized & funded than any of the lower classes; the UC works to preserve their own ideology & disseminate it to the non upper classes |
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See Also: Class & False Consciousness | |||||
See Also: Ideology | |||||
5. THEY HAVE FALSE CONSCIOUSNESS | |||||
The mid & wking classes have not organized because the non upper classes have false consciousness in that they support the interests of the UC | |||||
6. THEY PURSUE THE "AMERICAN DREAM" AS INSTITUTIONALIZED BY THE UC | |||||
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The mid & wking classes have not organized because non upper class culture reflects the culture of the UC as embodied in the "American Dream" & this is a culture that socializes people to pursue institutionalized goals via institutionalized methods, & it is not a culture of revolution, must less even radical change |
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See Also: Culture | |||||
See Also: Working Class Culture | |||||
7. THERE IS A WIDE RANGE OF DIVERSITY IN THE MC & WC WHICH MAKES UNITARY CONSCIOUSNESS / ACTION DIFFICULT | |||||
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The mid & wking classes have not organized because working class diversity embodies diverse values which represent diverse interests over riding the goal of improvement for all |
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8. DIVERSE INTERESTS OF RACE, ETC., ARE EXPLOITED BY THE UC | |||||
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The mid & wking classes have not organized because racial, ethnic, & gender differences are exploited by the upper class |
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See Also: Split Labor Mkt Theory | ||||
9. THE HORATIO ALGER MYTH, THAT WE CAN ALL GET AHEAD, IS STILL OPERATIVE | |||||
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The mid & wking classes have not organized because the Horatio Alger Myth, where we see the upper class as something to attain, not something to change, & other main stream values are actually the knowledge, beliefs, values, & norms, i.e. culture of the upper class | ||||
10. THEY ARE ESSENTIALLY SATISFIED WHERE THEY ARE FOR MUCH OF THE TIME | |||||
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The mid & wking classes have not organized because the non upper classes of the 1st world have the power to institute change but are essentially satisfied, or not exploited to the stage of wanting to fight for change |
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The inaction of the non upper classes in relation to social change because of their relative satisfaction is often called pacification | |||||
11. THE LOWER CLASSES AROUND THE WORLD DO NOT HAVE THE POWER TO FOSTER CHANGE | |||||
The mid & wking classes have not organized because the non upper classes of the semi periphery & periphery are essentially dissatisfied to the stage of wanting to fight for change, but they do NOT have the power to do so |
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- Project: The Case for Contagion |
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- Project: Rationality & Contagion |
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Contagion theory is the earliest type of theory that looks at the social events & conditions that create "crowd behavior" |
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The earliest theories of social action believed that moods & thoughts become contagious w/in certain types of crowds | |||||
All forms of contagion theory believe that people can be made temporarily insane, irrational, or illogical w/in a crowd & that they return to normal as soon as they leave the situation |
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"Contagion" means rapidly spreading infection, that spreads quickly from person to person & is now used as a metaphor for anything that spreads rapidly |
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The term "contagion" was 1st used by Giralamo Fracastor who wrote about infectious diseases in 1546 |
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The 1st modern theories of collective behavior used contagion, irrationality, insanity, illogical thought, etc. to describe the transmission of thoughts, ideas, or behavior from one individual to an entire group |
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It was believed that moods & thoughts become contagious w/in certain types of crowds |
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Once a person is infected w/ contagious irrationality, their behavior becomes irrational or illogical & people do things that they normally would not do |
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Any individual can become a carrier of contagion irrationality |
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Under the right circumstances ( the process of contagion is not automatic or instantaneous ), others become infected |
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There are SEVEN stages of contagion |
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1. A crowd must focus attention on the same event, person, or object |
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2. Crowd members begin to influence each other as soon as this common focus occurs |
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3. Excitement grows |
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4. Individuals lose their self consciousness & enter something like a frenzy state |
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5. In the frenzy, people cease to think before they act |
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6. Once in the frenzy condition, people will support almost any idea or behavior offered by any member of the group |
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7. In this way, the entire crowd is reduced to the level of what LeBon call "its lowest members" |
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Contagion theory is unique in that it assumes that collective behavior is explained by | |||||
- exclusively, the mental state of the participants; i.e. the apprehension that no outside forces are involved | |||||
- the breakdown of normal critical thinking to the point of irrationality & lose of self control | |||||
- the circular reaction which is far more important than any pre exisiting attitudes | |||||
- its contagion, either physical or social contagion, which can occur any time people gather | |||||
Evaluation: | |||||
Contagion theory exaggerates the level of irrationality, & thus never directly explores the question of the extent to which individuals become less rational & more sensitive to the crowed | |||||
Contagion theory holds that crowd behavior is contagious, but a more realistic analysis would explore the degree to which "contagion" exists & the conditions under which it increases or decreases | |||||
CONTAGION THEORY IS APPLYING MANY OF THE PRINCIPLES OF S - I TO COL BEH & FINDING THAT COMMON MEANING CREATION CREATES COMMON BEHAVIOR / COLLECTIVE BEHAVIOR | |||||
The theory of symbolic interactionism (S - I) focuses on how we create meaning in an interactive process w/ ourselves, others, & social structures | |||||
Contagion theory focuses on how the meaning which creates collective action comes to be & therefore the focus is also on the S -I process of the creation of meaning in an interactive process w/ ourselves, others, & social structures | |||||
Fundamentally, both S - I & contagion theory are examining the operation of the 3 way dynamic among the self, society, & the processes of the construction of the self & society | |||||
The principles of S - I hold that the meaning we perceive shapes our behavior & our interpretation & behavior creates our self & contagion theory holds that people can gain these interpretations together & thus will act or behave together or similarly |
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Summary: Just as people generally follow the norms of whatever situation we are in, members follow the norms of the crowd. Park's & Blumer's circular reinforcement is the process of individuals collectively defining appropriate behaviors w/in that specific situation. The emerging norms of the situation are the sources of the collective behavior | |||||
The emergent norm perspective was 1st developed by Ralph Turner & Lewis Killian in Collective Behavior, 1957 |
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For Turner & Killian, the emerging norms of the situation are the sources of the collective behavior | |||||
Turner & Killian define collective behavior in 1957 as instances in which change [ rather than stability ], uncertainty [ rather than predictability ] & disorganization [ rather than stable structure ] are characteristic (1957, Brackets in original) | |||||
Turner & Killian define collective behavior in 1957 as those forms of social behavior in which usual conventions cease to guide social action & people collectively transcend, bypass, or subvert established institutional patterns & structure | |||||
In the emergent norm perspective, collective behavior is the instance in which traditional norms & / or patterns of behavior seem inadequate or inappropriate to those individuals w/in the situation | |||||
Premises of the emergent norm perspective: | |||||
1. People follow norms in most situations most of the time |
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2. These norms are specific to the situation as seen in different norms operating in school, church, etc. | |||||
3. In uncertain situations there are no norms, so new norms must be created for the situation | |||||
4. Once everyone believes they know the appropriate behaviors, they engage in those behaviors | |||||
5. The emergent norm process is rational & logical ( no "contagion" or mass hysteria ) | |||||
For Turner & Killian, as opposed to the contagion theorists, the process of collective behavior is rational & logical | |||||
6. There are particular types of collective behavior, depending on the situation | |||||
7. People participate in collective behavior for different reasons | |||||
For the emergent norm perspective, there are FIVE types of participants
in collective behavior
a. ego involved b. concerned c. insecure d. curious spectators e. exploiters |
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The emergent norm Perspective retains most of the elements of contagion theory except for the irrationality of members | |||||
The emergent norm perspective holds that people retain their rationality | |||||
People engage in collective behavior not because of any irrationality, but because it seems like the right thing to do under the circumstances |
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It is not the rationality or the behavior of the group that is so different; it is the norms |
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Collective behavior is caused by conformity, not irrationality | |||||
Turner & Killian assume that collective behavior can occur absolutely anytime any group of people are faced w/ uncertainty | |||||
When people find themselves in new & confusing situations, when we don't know what to do, they look around to see what others are doing |
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Pre-existing social or personal stress may make an event more likely, but are not necessary |
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The peculiar stress of social uncertainty creates a sense of urgency w/in members which drives them to collective behavior | |||||
As soon as any behavior is carried out, people in the group observe what happens |
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If there are no negative reactions, people assume it is acceptable, & thus are much more likely to engage in that behavior | |||||
Through the process of observation & failure to detect negative reactions which create a circular reinforcement, new group norms emerge | |||||
Because most people conform to the local norms, they will follow the group's new emergent norms |
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People engage in collective behavior not because they don't know what they are doing, but because it is what everyone else is doing | |||||
People generally conform to the norms of any given situation & when the situation calls for the creation of new norms, they simply follow the new guidelines | |||||
The ideas that groups exert normative based constraint over individuals throughout the collective behavior episode distinguishes the emergent norm perspective from contagion theory | |||||
Crowds are short lived, loosely knit, disorderly collectivities of people | |||||
Crowds are required for collective behavior to occur | |||||
A collectivity forms once new norms begin to emerge that contradict or reinterpret the norms & / or organization of society | |||||
EVALUATION: | |||||
The emergent norm perspective is strong in explaining crowd group dynamics | |||||
The emergent norm perspective is strong in its completion of the logic of the circular reinforcement process & the process of emerging norms | |||||
The emergent norm perspective has the same weaknesses as does symbolic interactionism: it does not deal w/ outside forces | |||||
The emergent norm perspective focuses on individual perception & small group dynamics & does not deal w/ outside forces: structural & non-structural | |||||
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The emergent norm perspective's roots in symbolic interactionism & small group dynamics | ||||
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From symbolic interactionism the emergent norm perspective draws the concept that people follow the norms of their social surroundings | ||||
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From small group dynamics the emergent norm perspective draws the concept that the influence of the group on the individual accounts for otherwise incomprehensible behavior | ||||
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The SIX Steps in the emergent norm process | ||||
1. Participants | |||||
2. Urgency | |||||
3. Communication | |||||
4. Constraint | |||||
5. Suggestibility | |||||
6. Permissiveness | |||||
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The FIVE Types of participants in the emergent norm process | ||||
a. Committed | |||||
b. Concerned | |||||
c. Insecure | |||||
d. Spectators | |||||
e. Exploiter | |||||
Emergent Norm Perspective's Roots in Symbolic Interactionism & Small Group Dynamics | |||||
THERE ARE EMERGENT NORMS IN EVERYDAY LIFE, & SINCE MOST NORMS ARE SITUATION SPECIFIC, WE SEE NORMS EMERGE IN ORG CULTURE & EXPERIENCE PRESSURE TO CONFORM, & COHESION WHEN WE DO CONFORM | |||||
See Also: Org Culture | |||||
See Also: Conformity | |||||
See Also: Cohesion | |||||
Norms exist as part of our culture which is made up of our collective or shared knowledge, beliefs, values & norms (KBVN) | |||||
Since norms are the 'rules' we share & follow in support of KBV, typically norms only emerge when the rest of culture changes | |||||
But norms to emerge anew in everyday life & perhaps one situation where we encounter frequent emergent norms is in our organizational life, wherein each org has a culture | |||||
Workplaces are dynamic orgs which develop norms in support of their actual mission or goal | |||||
Since norms are specific to the situation, in the workplace or org I participate in, I feel pressure to conform to that org culture & this makes me feel part of the group; ie, org cohesion is established | |||||
Two other processes that impact norms & the emergence of norms are social conformity & social cohesion where people conform to the norms they are confronted w/ | |||||
People have a set of general norms, but will tend to conform to the norms in the immediate situation as when we stand for an ovation even when we may not feel it was that great of a performance | |||||
Once I conform to a groups actions / norms, I feel more a part of that group; ie, I experience cohesion | |||||
The emergent norm process does occur in organizations & everyday life, & thus emergent norm theories have pulled the dynamics of this process together to explore the culture, & specifically, the norms, where col behavior can & does emerge |
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- Project: The Determinants of Collective Behavior |
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Value added theory was first developed by Neil Smelser in A Theory of Collective Behavior, 1962 |
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Value added theory integrates functional theory into an analysis of collective behavior |
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Review: Functional Theory | |||||
Functionalists assume that anything that exists for a long time, or that occurs over & over, must serve some benefit or function for society | |||||
Therefore for Smelser, collective behavior must serve some function for society | |||||
For value added theorists, collective behavior is not contagion, mass hysteria, or irrational mob behavior |
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For value added theorists, collective behavior seems rational to the participants | |||||
For value added theorists, people don't stop thinking, they adjust their thinking to the situation in which they find themselves | |||||
For value added theorists, collective actors maintain the ability to reason | |||||
For value added theorists, circumstances & social factors create a situation where illogical or irrational behavior seems logical & rational to those w/in the situation | |||||
In stark contrast to contagion & emergent norm perspectives, Smelser focused on the structural/ social conditions that lead up to "collective seizures." |
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Smelser believes that collective behavior can be analyzed under the same conceptual framework as any social behavior |
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The primary difference is that collective behavior falls outside of normative expectations; i.e., it is deviant | |||||
There are FOUR basic areas of concern for Smelser's value added theory |
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a. Clearly identifiable determinants drive a collective episode, not any mysterious forces |
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Smelser wanted to explain why, where, when & the ways collective episodes occur | |||||
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b. Collective behavior is caused by conditions w/in the social structure, organization or a specific setting, not by the psychology of the participants | ||||
The structural strain may be thought of as a social or institutional strain as opposed to an individual or psychological strain | |||||
Smelser argues that the factors leading to collective behavior are social, not psychological | |||||
Psychological factors are created & driven by social factors | |||||
However, social & individual strain can complement each other | |||||
Collective behavior is a reaction to social conditions & circumstances that lead to unusual behavior | |||||
c. Collective behavior is driven by strain experienced by participants w/in a social setting |
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Collective behavior is an episode of group behavior that relieves a structural or social strain | |||||
For Smelser, collective behavior is a relief valve for pent-up tension or strain in society | |||||
Collective behavior is deviant; i.e., it is not normative, institutionalized, or ceremonial behavior |
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Deviance functions as a release for participants, lessening their strain |
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Collective behavior may lead to social change | |||||
For Smelser, it is the deviance, not the potential for social change that lessens the strain, but for many other analysts, it is the social change that lessens the strain, not the deviance | |||||
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d. SIX determinants that must be present in order for
any form of collective behavior to occur, including:
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1. Structural conduciveness includes those spheres of society or relationships in society that enhance the exhibition of col beh; i.e. a positive soc & phys env for col beh | |||||
2. Structural strain includes those spheres of society or relationships in society that motivate people to col beh in order to reduce or alleviate said strain | |||||
3. Generalized beliefs include that set of consciousness (ideology, attitude, opinions, interests) that people must come to share to engage in col beh | |||||
4. Precipitating factors include those temporary but immediate causes of col beh that 'inspire' people to act | |||||
5. The mobilization of participants includes those factors that impact the ability of people to mentally & physically assemble | |||||
6. Social control includes those formal, informal, legitimate, & illegitimate factors that socialize / control people to act or not act in a manner consistent w/ the culture of society | |||||
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These determinants of collective behavior must come about in a particular order for an episode to occur |
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The components of social action include values, norms, social organization, resources, any one of which may be sufficient to create col beh | |||||
EVALUATION | |||||
Unlike contagion & emergent norm perspectives, the value added perspective makes it possible to analyze any form of collective behavior OR group behavior | |||||
Value added theory analyzes not just the inside action of a collective action, but also the factors which cause a collective action | |||||
A weakness of value added theory is its functionalist roots: | |||||
a. functionalism is accused of being circular: a generalized belief causes a collective action, or does a collective action cause a generalized belief? | |||||
b. functionalism is accused of being conservative |
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AS-SIB theories go by many names, each has a different nuance/emphasis & combines a number of schools of thought | |||||
Many call AS-SIB perspective the assembly perspective because of the focus on the patterns by which humans assemble into gatherings | |||||
The AS-SIB perspective was established by Clark McPhail in the 1970s |
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The AS-SIB perspective focuses on the organization of convergent behavior within gatherings |
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Behavior converges because of the common meaningful interpretations or instructions created by participants & others |
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People are thought to regulate their own behavior & directly influence others |
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For AS-SIB, collective behavior is just another form of group behavior in that there is a continuum of behavior from the individual to the small group to a large group... |
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AS-SIB examines how crowds come together, behave, disperse |
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Unlike Smelser & value added theory, AS-SIB has no analysis of the structural causes of collective behavior |
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McPhail is a "grounded theorist:" he has observe thousands of collective actions such as rallies, protests, sporting events, etc. |
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McPhail views collective behavior as any organization or coordination of individual activity |
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In everyday life people come together & form temporary groups where they manage to coordinate their behavior to allow everyone to meet their goals |
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McPhail is interested in how the processes of assembling, gatherings & coordination of behavior are accomplished |
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McPhail is not trying to explain atypical behavior; he wants to explain all group behavior including collective behavior such as fads or riots |
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It is useful for the study of collective behavior to note that collective behavior is not so different from normal group behavior | |||||
McPhail now calls his theory the sociocybernetic theory of collective action |
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For McPhail's sociocybernetic theory: | |||||
a. people in crowds do not lose control, go mad, etc. |
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b. people have no psychological condition, cognitive style, or predispositions which distinguishes participants from nonparticipants |
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c. most crowd behavior is not uniform, rather most gatherings exhibit perfectly normal, expected behavior |
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Individualist Theories of Collective Behavior utilize concepts from both Symbolic-Interactionism & Social Psychology | |||||
Individualist Theories are a.k.a.. Convergence Theory, Learning Theory, Social Identity Theory all of which are used to examine phenomenon in addition to Collective Behavior |
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As with the S-I/B Perspective, Individualist Theories assume that collective behavior comes from w/in the individual |
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Collective Behavior reveals innate tendencies, learned patterns of behavior, or identity-based yearnings that the participants more or less possessed before entering the collective event |
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"Normal" people are "potentially abnormal" & collective events provide a context for expressing that abnormality |
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Individualist theories focus on the participants as the key to understanding why collective behavior occurs, assuming that the participants behavior reveals something about those people |
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The Situational & Structural Theories focus on the circumstances surrounding the episode, assuming that the participants behavior reveals something about the circumstances those people found themselves in | |||||
Like S-I/B theory, Individualist Approaches hold that people only engage in those behaviors that they have an individual predisposition for | |||||
Crowds simply allow people to engage in behavior that they desire that normal circumstances do not permit | |||||
If people act mad or insane, it is only because the presence of others allows them to do so | |||||
These theories are individualist in the sense that they place the drive for collective behavior w/in the individuals: | |||||
Situations do not create collective behavior, individuals do | |||||
Most individual approaches to Collective Behavior utilize processes & concepts of Convergence Theory | |||||
There are THREE major branches of Individualist Theories |
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- Floyd Allport developed Convergence Theory in 1924 | |||||
- Neil Miller & John Dollard built on Convergence Theory & developed Learning Theory in 1941 | |||||
- Michael Hogg & Dominic Abrams developed Social Identity Theory in 1988 |
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- Project: Which Theory do You Think is the Most Accurate? |
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Collective Behavior is one type of Social Change | |||||
Social Movements are one type of Collective Behavior | |||||
For Locher, collective behavior is any event during which a group of people engage in unusual behavior, i.e., a "group" from of deviance |
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For Smelser, collective behavior is the relatively spontaneous & unstructured behavior of a group of people who are reacting to a common influence in an ambiguous situation | |||||
A Social Movement is a form of collective behavior that
- is organized, - endures over a relatively long period of time - sometimes produce dramatic changes w/in a society |
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A Social Movement is any relatively organized, long-term event in which a group who is reacting to a common influence in an ambiguous situation engages in unusual behavior to produce changes in society |
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Any theories of social change & collective behavior may be used to analyze social movements, however several theories have arisen which are unique to social movements |
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Mass Society Theory was developed by William Kornhauser in 1959 | |||||
Relative Deprivation Theory was developed by Stouffer in 1949 & was applied to social movements by Denton Morrison in 1971 | |||||
Resource Mobilization Theory was 1st developed by Zald & Ash in 1966 | |||||
Political Process Theory was 1st developed by Douglas McAdam in 1982 |
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Mass society theory was developed by William Kornhauser in 1959 |
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Social movements are thought to attract socially isolated people who feel personally insignificant |
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Social movements are more personal than political because they give a sense of meaning & purpose to people who otherwise feel useless | |||||
The people w/ the weakest social ties are the easiest to mobilize in a social movement |
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Social movements are led by individuals pursuing their own psychological interests & followed by those w/ few social ties |
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Relative Deprivation Theory was developed by Stouffer in 1949 & was applied to social movements by Denton Morrison in 1971 |
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Social movements form when any group of people feels deprived of what they think they should have |
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Stouffer first introduced the idea of "relative deprivation" in 1949 |
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Merton used the idea of relative deprivation as one of his central concepts |
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For Merton, a person feels anomic when they have accepted the goals of society, but society provides no institutionalized means to achieve those goals |
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Relative deprivation: subjective feelings that one has less than one deserves |
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Morrison used the concept of relative deprivation in social movement theory |
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For Morrison, when people feel dissatisfied, they believe they have a right to their goals, & believe that they will not be able to achieve those goals via conventional means, they will form a social movement |
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People are motivated by their sense of unjust deprivation & their belief that they can change it |
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Denton Morrison wrote "Some Notes toward Theory on Relative Deprivation, Social Movements, and Social Change." 1971. |
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Resource Mobilization Theory was first developed by Zald & Ash in 1966 |
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The success of any social movement depends on the ability of the organization
to successfully acquire & manage resources such as
- money - votes - media coverage - volunteers - assistance & support from general publics - assistance & support from powerful people - or anything else that might help or hinder the movement |
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While Mass Society & Relative Deprivation theories explain why social movements develop, Resource Mobilization Theory analyzes & predicts the success of a movement once it has formed |
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Major Works
Zald, Meyer and Roberta Ash. "Social Movement Organizations." 1966 Zald, Meyer and John McCarthy. |
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Political Process Theory was first developed by Douglas McAdam in 1982 |
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For political process theory, both internal & external factors are equally important |
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Ideology, beliefs, material resources, political connections, overall social structure are all important factors for political process theory |
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Political Process Theory combines Mass society, Relative Deprivation, & Resource Mobilization Theory into a more historical & political perspective |
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Political process theory looks at the social & political conditions that make individual & group action possible, likely or unlikely; successful or unsuccessful |
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A movement is likely to form when people believe
- something in society needs to change - that it isn't going to change w/o a push from organized citizen activism, - that they can accomplish the change |
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A movement is likely to succeed when:
- social, political, & historical conditions are in the group's favor - the group take advantage of all available means of reaching its goals |
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The End
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