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Review Notes: Introduction to Collective Behavior & Social Movements
External
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Social Change  
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Collective Behavior  
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     Why the Mid & Wking Classes Have Not Organized  
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     Social Contagion Theory  
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     1957:  The Emergent Norm Perspective  
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     1962:  Value-Added Theory  
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     1970s:  The Assembly & Sociocybernectic Perspective (Symbolic-Interactionist/Behaviorist) ( AS-SIB Perspective )  
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     Individualist Theories  
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Schools of Thought of Social Movements  
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     1959:  Intro to Mass Society Theory  
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     1949/1971:  Intro to Relative Deprivation Theory  
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     Intro to Resource Mobilization Theory  
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     Intro to Political Process Theory  

 
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 Outline on  Social Change
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  SOCIAL CHANGE IS THE ALTERATION OF BEHAVIOR PATTERNS, SOCIAL RELATIONSHIPS, INSTITUTIONS, & SOCIAL STRUCTURE OVER TIME   
 
Soc change is the transformation of culture & social institutions over time that is reflected in the life patterns of individuals   
  Soc change, aka social development, is a general term which refers to a change in the nature, the social institutions, the social behavior or the social relations of a society, community of people, or other social structures   
  Soc change is any event or action that affects a group of individuals that have shared values or characteristics & the acts of advocacy for the cause of changing society in a normative way  
  Soc change is the alteration in the underlying structure of a social object or situation over a period of time  
  THERE IS PERVASIVE SOCIAL CHANGE; IN THE PAST, SOME SOCIETIES WERE STABLE / UNCHANGING FOR CENTURIES; TODAY CHANGE IS THE NORM & IT IS INCREASING IN PACE 
 
  In the contemporary world, everyone has experienced change, & people expect more, rapid change in the future 
 
  It must be remembered that rapid soc change is not the norm throughout history in that in many eras, esp the Mid Ages in Euro, or the the Chinese Dynasties from about 1 AD to the 1700s, life changed little for the common family   
  Understanding soc change means understanding the degree of any modification in the basic instits during a specific period as well as an understanding of what remains stable
 
  Soc scientists note that soc change occurs in different soc structures at different rates 
 
  In our rapidly changing world, there are continuities from the long distant past such as major religious systems, gender / pairing customs such as monogamy, broad soc instit such as the military, etc. 
 
  The concept of cultural lag, as developed by conflict theorists, notes that cultures inevitably change at different rates, w/ some lagging behind others
 
 
Soc change encompasses everything from revolution & paradigm shifts, to narrow changes such as a particular cause w/in small town govt 
 
 
EARLY THEORIES OF SOCIAL CHANGE WERE OFTEN CRITICAL OF IT & THOSE WHO FOMENTED IT 
 
 
Theories of soc change examine the success or failure of different political systems, globalization, democratization, development & econ growth
 
 
Some soc changes that are beneficial to society, while others may result in negative side effects or consequences that undermine or eliminate existing ways of life that are considered positive
 
 
One of the earliest, albeit non scientific, beliefs about social change the idea of decline or degeneration, or, in religious terms, the fall from an original state of grace, connected w/ theology
 
 
Ancient philosophers developed the idea that there was little soc change & instead 'history' was comprised largely of cyclical change, a pattern of subsequent & recurring phases of growth & decline, & the social cycles  
 
The idea of cyclical change persists into the modern era
 
  CONTEMPORARY THEORIES OF SOCIAL CHANGE RECOGNIZE IT AS A NEW, COMPLEX, SOCIAL PHENOMENON THAT IS CENTRAL TO MODERN SOCIETY   
  Beginning in the late mid age, the idea of continuous social progress was recognized   
 
While there are many important theory of social change, the two approached of social evolution & historical materialism are the predominant theories 
 
 
Social evolution is a gradual process of social change whereby a society develops, increases in complexity, & offers it members a better quality of life 
 
 
Soc evol also tries to relate biological & soc change 
 
  See Also:  Social Evolution  
  Evolutionary theories including social Darwinism
 
  See Also:  Social Darwinism 
 
 
Historical materialism holds that soc changes comes about by changes in the material env & that the most imp aspect of that change in relation to changes in society are the changes in the mode of production & class structure
 
 
Marxists Historical Analysis   
 
Embedded in almost all theories of soc change is the role of tech
 
  The wide adoption of a new tech leads to imbalance in the econ relationship btwn econ agents.   
  Tech changes in econ systems in turn leads to changes in the social balance of power, therefore leading to social change  
  Historical precedent shows that major social changes have taken place during "cusp" periods, defined by changing relations among human formations, nature, & technology  
 
Among many forms of creating social change are theater for social change, direct action, protesting, advocacy, community organizing, community practice, revolution, & political activism
 
  Other important theorists of soc change include Weber, Parsons & many others  

 
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 Outline on  Collective Behavior
External
Links
  -  Video:  History Channel on the Civil Rights Mvmt:  Crossing the Bridge          44 minutes
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  -  Video:  Woodstock
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  -  Video:  Jena 6.   Sept. 20, 2007
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  -  Video:  GM UAW Strike.   Sept. 24, 2007
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  -  Video:  Protests in Myanmar.   Sept. 24, 2007
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  -  Video:  Waco:  The Rules of Engagement.  April 19, 1993
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-  Project:  Collective Behavior
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  INTRODUCTION
Our task will be
1.  Explain how people come to transcend, bypass, or subvert established institutional patterns & structures
2.  Explain CB w/ respect to attitudes: does CB form attitudes or vice versa?
3.  Explain the "collective" in CB
 
 
Collective Behavior is one type of Social Change
 
 
For Locher, collective behavior is any event during which a group of people engage in unusual behavior, i.e., a "group" form of deviance
 
 
Review:  Human Formations:  group vs. an aggregate  
 
For Farley, collective behavior is large numbers of people acting together in an extraordinary situation, in which the usual norms governing behavior do not apply
 
 
For Macionis, collective behavior is action, thoughts, & emotions that involve large numbers of people & that do not conform to established social norms
 
 
For Smelser, collective behavior is the relatively spontaneous & unstructured behavior of a group of people who are reacting to a common influence in an ambiguous situation
 
  For Turner & Killian, collective behavior is those forms of social behavior in which usual conventions cease to guide social action  & people collectively transcend, bypass, or subvert established institutional patterns & structures  
  Collective behavior is large numbers of people acting together, i.e. a collectivity, but not necessarily in same locale, w/ similar thoughts & emotions & not conforming to established social norms to achieve relatively common objectives, which may be action oriented, or thought or emotion oriented  
  Collective behavior is a term in sociology that refers to how people act in crowds and other large, relatively unorganized groups  
  The various types of collective behavior include fads, panics, and riots.  Collective behavior often arises in situations that stimulate people's emotions  
  Situations which may lead to collective behavior include sporting events, protest demonstrations, and disasters such as floods and fires  
  For a social action to be labeled as collective behavior it must be a social processes or event which do not reflect existing social structure (laws, conventions, & institutions), but which emerge in a "spontaneous" way which is to say, standard sociological, psychological, political, etc. explanations are inadequate  
 
Collective Behavior Examples:
 
 
THE CRUSADES
1096  Pope Urban II
Everybody wanted to go... to where they didn't really know.
Land values dropped.
Only cowards remained.
 
 
During the Selma March, 
- many followed ML King into the streets & jails
- the goals were not as simple & noble as the leaders represented them to be
- the leaders were both devout men of God seeking to overcome evil as well as social mvmt pragmatists
- only a few were cynical power mongers who were successfully marginalized by the primary leaders
- the civil rights mvmt accomplished a social revolution & altered history
 
 
A bizarre form of collective behavior, St. Vitus’ Waltz, aka the Dancing Disease,  was caused by viral encephalitis which caused brain fever, affecting balance & emotion, giving people the feeling of being in love
 
  Some examples of collective behavior are a religious revival, a panic in a burning theater, an outbreak of peace symbol painting, a change in popular preferences in fashion, any revolution, a sudden widespread interest in body piercing, etc.  
  ROBERT E. PARK  
 
Robert E. Park is credited as the founder of the field of collective behavior & is credited w/ the first use of the term
 
  Park believed movements such as the Crusades, the Civil Right Mvmt, etc. played a central role in social change, i.e., history  
  Much collective behavior is impulsive, unplanned, and brief & thus, it differs from the more predictable, longer lasting actions of such organized groups as school classes, teams, and social clubs  
  Some types of collective behavior fit into organized social frameworks such as an organized political party or social movement which use mass demonstrations as a device in seeking social change  
  Before the 1900's, scientists knew little about the forces at work in collective behavior, but during the 1890's, Gustave Le Bon, a French physician & social scientist, made one of the first psychological studies of crowds  
  The American sociologists Robert E. Park & Ernest W. Burgess introduced the term collective behavior in their book, Introduction to the Science of Sociology (1921)  
  EARLY VIEWS ON COLLECTIVE BEHAVIOR  
 
Collective behavior was originally called "mob behavior" or "mass hysteria" because it was once believed that people lost their ability to reason
 
 
Most collective behavior is non-violent, though originally it was often mislabeled, assumed to be, violent
 
  LeBon, a frightened aristocrat, interpreted the crowds of the Fr Rev as irrational reversions to animal emotion, & infers from this that such reversion is characteristic of crowds in general   
  Freud expressed a similar view of the maddening crowd in his Group Psychology and the Analysis of the Ego (1922), but modern CB addresses other types of crowd behavior  
  COLLECTIVE BEHAVIOR IS NON-ROUTINE  
 
Collective behavior today is still defined as being deviant, unusual, etc. but it often evolves into acceptable behavior
 
  Collective behavior often becomes "routinized" & it may even become "institutionalized"  
 
Once collective behavior becomes routine, it ceases to be collective behavior  
 
Collective behavior must always be considered in the context of socialnorms, including folkways, mores, rules, laws  
  As the character of the the more amorphous ( changing, unformed ) norms change, so does the character of collective behavior  
  The "deviance" of collective behavior must not be a value judgment of "bad, evil, etc."  since deviance only denotes behavior that is outside of accepted social norms  
  Even a majority of people can be deviant, in that deviance is not defined by majority rule, but by power  
  See Also:  Deviance  
  THE CATEGORIZATION OF COLLECTIVE BEHAVIOR  
  Early on in CB theory, i.e. in the 1800s, theorists noted the existence of crowd behavior that exhibited significantly different qualities from other forms of behavior known to social scientists.  
  Gustave LeBon, a frightened aristocrat, interpreted the crowds of the French Revolution as irrational reversions to animal emotion  
  In the 1900s, at the U of Chicago, Robert Park & Herbert Blumer saw crowds as emotional, but as capable of any emotion, not only the negative ones of anger & fear  
  Social scientists now recognize that there are both compact & diffuse crowds  
  Compact crowds are those whose participants are assembled in one place while diffuse crowds are those in in which the participants are not assembled in one place  
  Turner & Killian's examples of diffuse crowds include stock market booms, panics about sexual perils, "Red scares" & more  
  Some psychologists have suggested that there are three fundamental human emotions, fear, joy, & anger  
  Smelser and others have proposed three corresponding forms of the crowd, including the panic, the craze & the hostile outburst, which today is usually called a riot  
  In the panic, fear is the dominant emotion; in the craze, joy is the dominant emotion; in the riot, anger is the dominant emotion  
  Park develop the categories of the public & the mass to distinguish btwn diffuse crowds concerned w/ issues or events from diffuse crowds concerned w/ mass media issues or events  
  For Park, the public expresses a common emotion or response to various issues as a result of exposure to conversation, & thus every issue has a public  
  For Park, the masses, or a mass, expresses a common emotion or response not as a result of conversation, but as a result of exposure to a mass media event whether it might be a TV report or just the diffuse knowledge that a widespread action is occurring  
  Blumer recognized the final major form of CB in the social movements which are typically distinguished from a crowd, a public or a mass by the fact that they typically have a structure and persistence  
 
Because the field of CB is relatively, new the broad categories of crowds, publics, masses, & social mvmts are frequently re-categorized into other theoretical frameworks in order to highlight various qualities or theories of action
 
 
There are EIGHT basic types of collective behavior examined by social scientists today, including:
1.  Crowd Behavior
     a.  Mass Suicides
     b.  Mob Violence
     c.  Riots
2.  Non Consumer Fashions & Fads
3.  Consumer Collective Behavior
     a. Fashions 
     b. Fads
     c.  Crazes
     d.  Panics
4.  Rumors
5.  Public Opinion
6.  Mass Hysteria
     a.  Physical
     b.  Sightings & Miracles
7.  Terrorism
8.  Social Movements
 
 
Collective behavior occurs in so many forms that social scientists have reached few conclusions about its origins, development, and consequences
 
 
Some investigators believe the pace of modern life and the growth of mass communications have increased the amount of collective behavior
 
  COLLECTIVE BEHAVIOR, ORGANIZATIONAL BEHAVIOR & INSTITUTIONAL BEHAVIOR  
  While collective, organizational, & institutional behaviors have some common characteristics, & often overlap in practice, they are often distinct fields of inquiry  
 
Routine or institutionalized social behavior, including that carried out by any of the 10 social institutions (family, religion, politics, etc.), such as war, econ activity, family activity, media activity, political activity etc. is not collective behavior
 
  Many types of behavior are so common as to be regularized or institutionalized by society  
  Park was one of the first social scientists to expand the realm of collective behavior beyond that of the crowd, recognizing the public itself as an important agent of social change  
  For Park, many social changes begin with slow, cumulative shifts in public opinion, which end the old social patterns, & begin the new social patterns  
  Herbert Blumer was Park's student, & he expanded the actors of collective behavior beyond the crowd to include the collectivities of social movements & the public  
  For Blumer the FOUR actors or collectivities of collective behavior include
1.  the crowd
2.  the mass
3.  social movements
4.  the public
 
  Organizational behavior is not considered to be collective behavior & generally includes groups that are governed by established rules or procedures which have the force of tradition behind them  
  In contrast to collectivities, org behavior often is governed by rules or laws such as Robert's Rule of Order or the rules of a bureaucracy  
  Collectivities are not guided in a straightforward fashion by the culture, norms, ideology, etc. of the society  
  Collectivities are informal in that they lack defined meanings, goals, procedures  
  Institutional behavior is not considered to be collective behavior but generally is less organized than org behavior  
  Institutional Behavior
Family
Play
Religion
School
Work
 
  Institutional behavior is guided by the culture of the larger society  
  CONTINUITY IN BEHAVIOR FOR CHANGE & SOCIAL CHANGE  
  There is a continuum of behavior that ranges from individual behavior, to small group behavior, collective behavior, organizational behavior, institutional behavior, etc.  
  Weller and Quarantelli propose a typology that ranges from "normal" or routine behavior to new behavior or social change  
  1.  Normal behavior generally occurs in organizations or institutions by well established social actors who follow well established norms  
  2.  Non-routine normal behavior occurs when normal social relations endure but norms emerge as occurs w/ hospital staff in a disaster  where old actors establish relatively new norms  
  3. Emergent, routine social behavior occurs when a new collectivity emerges & follows conventional norms  
  An example of emergent, routine social behavior w/ a new collectivity can be seen in the historically recent rise of sports fans who are following the old norms of watching sports, but are emergent in the sense that they are a mass mvmt which is generating new attention & a new relationship w/ other institutions & actors  
  4.  Social change or new behavior occurs when there are emergent norms, actors & social relationships as when a new collectivity acts in new, unique ways establishing new norms in the process  
  An example of emergent norms, actors, & social relationships can be seen in the Crusades or the civil rights mvmt  
  For Blumer, social change is normal, as normal as the established social order in the sense that it is always occurring, but it is not normal in the sense that it occurs outside of the norms of society  
  Social change is abnormal, in that it challenges, confronts or in some manner causes disruption in the established social order   
  For Blumer a social movement:  "... takes on the character of a society," developing a culture, a social organization, a new scheme of life  
  For Blumer a social movements were not necessarily under the influence of custom, tradition, conventions, rules or institutional regulations   
  For Blumer the examination of collective behavior is concerned with the way in which the social order comes into existence  
  Collective behavior is "extra-institutional" in that it is outside of everyday social behavior which always takes place in one of the ten social institutions  
  At first CB was considered the opposite of institutional behavior (IB).   
  IB may be defined as people governed by norms, folkways, mores, and laws  
  RATIONAL & NON RATIONAL MOTIVATIONS IN CB
 
  As the study of CB developed, social scientists came to understand that people cast aside norms and acted on emotion or suggestibility or unsocialized impulses as opposed to the standard norms of IB  
  Early in the study of CB, some social scientists stressed rational calculation  
  Early in the study of CB, some social scientists proposed that CB took place under the governance of emergent norms  
  Today, some social scientists propose that CB occurs because individuals find solidarity of voice for an amorphous norm, & develop a shared definition of right & wrong  
  People riot, etc. because they find a new definition of right and wrong  
  Emergent norms may include the redefinition of right and wrong as seen when the public became convinced that segregation was wrong  
  Perhaps the simplest case of CB is permissiveness, where actors see wrong behavior as permissible under the circumstances  
  Only in the case of looting do people come to accept the logic that they are taking what is rightfully theirs, and yet opportunities to steal always exist  
  Under normal, non-looting conditions the opportunity to steal exists, but norms are not redefined to make it acceptable  
  Passengers on the Titanic defined panic as unacceptable & defined a sense of necessity of heroic behavior  
 
More complex CB requires emergent norms that are permissible and obligatory as in the case of war, the environment, etc.
 
 
People come to act collectively when the conditions or event are sufficiently outside the range of ordinary happenings so that people turn to others for help and support in interpreting and responding
 
 
People come to act collectively when there is a ready availability of pre-existing social groups that act collectively outside of the norm
 
 
People come to act collectively because people tend to form ad hoc groups on basis of some recognizable informal, or minimal grouping
 
 
CB is distinctive from other types of soc beh because it requires more complex decision making & communications than individual behavior because of the necessity of a complex division of labor & coordination of labor
 
 
CB is distinctive from other types of social behavior because the use of pre-existing communication networks such as in the community, or the mass media is essential
 
 
CB is distinctive from other types of social behavior because problems of communication and coordination, etc. are much greater for sustained than for transitory action
 
  EXPLANATIONS OF COLLECTIVE BEHAVIOR  
  1.  Contagion theory focuses on special psychological mechanisms including moods, attitudes, communications  
  2.  The emergent norm perspective focuses on emergent definition of the situation, how actors create meaning & rules  
  3.  Value-added theory integrates functional theory into an analysis of collective behavior & assumes that col beh is functional / useful for society  
  4. The assembly-sociocybernetic-symbolic-interactionist/behaviorist (AS-SIB) holds that behavior converges because of the common meaningful interpretations or instructions created by participants & other  
  5.  Individualist theories assume that collective behavior comes from w/in the individual & sees individual motivations as the key to understanding why collective behavior occurs  
  6.  Convergence theory focuses on characteristics and predispositions which individuals bring to the situation  
Link
Figure  on a Model of Collective Behavior by Turner & Killian
 
  A Model of Collective Behavior demonstrates that Precipitating incidents justify the emergence of a norm which justifies extra-institutional action, i.e., outside of the normal channels & that a precipitating incidents justify or stimulate the interaction of pre-existing groups or ad hoc formations give pre-existing conditions of feasibility & timeliness  

 
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Figure on a Model of Collective Behavior by Turner & Killian

A Model of Collective Behavior demonstrates that Precipitating incidents justify the emergence of a norm which justifies extra-institutional action, i.e., outside of the normal channels & that a precipitating incidents justify or stimulate the interaction of pre-existing groups or ad hoc formations give pre-existing conditions of feasibility & timeliness

 
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 Outline on   Why the Middle & Working Classes Have Not Organized
External
Links
  -  Project:  Why People Don't Get Involved 
Link
  THE MID & WKING CLASSES HAVE NOT ORGANIZED BECAUSE:   
  [Note that all of these reasons are intertwined & influence each other]  
  1.  COMPETITION MAKES SACRIFICE FOR THE GROUP DIFFICULT  
  The mid & wking classes have not organized because the present socio economic political system (SEP Sys) makes it hard to sacrifice for the group, the greater good, when you are fighting for survival  
  2.  THERE IS A LACK OF KNOWLEDGE ABOUT THE REASONS TO ORGANIZE, & HOW TO ORGANIZE  
  The mid & wking classes have not organized because the non upper classes lack basic knowledge of the workings of the SEP Sys  
  See Also:  The Theories of the Social Sciences  
  See Also:  Conflict Theory  
  3.  THERE IS A LACK OF KNOWLEDGE ABOUT HOW TO CHANGE THE SYSTEM   
  The mid & wking classes have not organized because the non upper classes lack basic knowledge of how to change the SEP Sys  
  See Also:  Social Change  
  4.  THE UC IS ORGANIZED & PURSUES ITS OWN INTERESTS & OPPOSES ACTION BY THE MC & WC  
 
The mid & wking classes have not organized because the upper class has it's own interest, & pursues them; the UC has class consciousness; the UC has opposing interests to the non- upper classes; the UC is better organized & funded than any of the lower classes;  the UC works to preserve their own ideology & disseminate it to the non upper classes
 
  See Also:  Class & False Consciousness  
  See Also:  Ideology  
  5.  THEY HAVE FALSE CONSCIOUSNESS  
  The mid & wking classes have not organized because the non upper classes have false consciousness in that they support the interests of the UC  
  6.  THEY PURSUE THE "AMERICAN DREAM" AS INSTITUTIONALIZED BY THE UC  
 
The mid & wking classes have not organized because non upper class culture reflects the culture of the UC as embodied in the "American Dream" & this is a culture that socializes people to pursue institutionalized goals via institutionalized methods, & it is not a culture of revolution, must less even radical change
 
  See Also:  Culture  
  See Also:  Working Class Culture  
  7.  THERE IS A WIDE RANGE OF DIVERSITY IN THE MC & WC WHICH MAKES UNITARY CONSCIOUSNESS / ACTION DIFFICULT   
 
The mid & wking classes have not organized because working class diversity embodies diverse values which represent diverse interests over riding the goal of improvement for all
 
  8.  DIVERSE INTERESTS OF RACE, ETC., ARE EXPLOITED BY THE UC  
 
The mid & wking classes have not organized because racial, ethnic, & gender differences are exploited by the upper class
 
 
See Also:  Split Labor Mkt Theory  
  9.  THE HORATIO ALGER MYTH, THAT WE CAN ALL GET AHEAD, IS STILL OPERATIVE   
 
The mid & wking classes have not organized because the Horatio Alger Myth, where we see the upper class as something to attain, not something to change, & other main stream values are actually the knowledge, beliefs, values, & norms, i.e. culture of the upper class  
  10.  THEY ARE ESSENTIALLY SATISFIED WHERE THEY ARE FOR MUCH OF THE TIME   
 
The mid & wking classes have not organized because the non upper classes of the 1st world have the power to institute change but are essentially satisfied, or not exploited to the stage of wanting to fight for change 
 
  The inaction of the non upper classes in relation to social change because of their relative satisfaction is often called pacification   
  11.  THE LOWER CLASSES AROUND THE WORLD DO NOT HAVE THE POWER TO FOSTER CHANGE   
  The mid & wking classes have not organized because the non upper classes of the semi periphery & periphery are essentially dissatisfied to the stage of wanting to fight for change, but they do NOT have the power to do so  

 
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Outline on   Social Contagion Theory
External
Links
  -  Project:  The Case for Contagion
Link
  -  Project:  Rationality & Contagion
Link
  Contagion theory is the earliest type of theory that looks at the social events & conditions that create "crowd behavior"
 
  The earliest theories of social action believed that moods & thoughts become contagious  w/in certain types of  crowds  
  All forms of contagion theory believe that people can be made temporarily insane, irrational, or illogical w/in a crowd & that they return to normal as soon as they leave the situation
 
  "Contagion" means rapidly spreading infection, that spreads quickly from person to person & is now used as a metaphor for anything that spreads rapidly
 
  The term "contagion" was 1st used by Giralamo Fracastor who wrote about infectious diseases in 1546
 
  The 1st modern theories of collective behavior used contagion, irrationality, insanity, illogical thought, etc. to describe the transmission of thoughts, ideas, or behavior from one individual to an entire group
 
  It was believed that moods & thoughts become contagious w/in certain types of crowds
 
  Once a person is infected w/ contagious irrationality, their behavior becomes irrational or illogical & people do things that they normally would not do
 
  Any individual can become a carrier of contagion irrationality
 
  Under the right circumstances ( the process of contagion is not automatic or instantaneous ), others become infected
 
  There are SEVEN stages of contagion
 
  1.  A crowd must focus attention on the same event, person, or object
 
  2.  Crowd members begin to influence each other as soon as this common focus occurs
 
  3.  Excitement grows
 
  4.  Individuals lose their self consciousness & enter something like a frenzy state
 
  5.  In the frenzy, people cease to think before they act
 
  6.  Once in the frenzy condition, people will support almost any idea or behavior offered by any member of the group
 
  7.  In this way, the entire crowd is reduced to the level of what LeBon call "its lowest members"
 
  Contagion theory is unique in that it assumes that collective behavior is explained by   
  -  exclusively, the mental state of the participants; i.e. the apprehension that no outside forces are involved  
  -  the breakdown of normal critical thinking to the point of irrationality & lose of self control  
  -  the circular reaction which is far more important than any pre exisiting attitudes  
  -  its contagion, either physical or social contagion, which can occur any time people gather  
  Evaluation:  
  Contagion theory exaggerates the level of irrationality, & thus never directly explores the question of the extent to which individuals become less rational & more sensitive to the crowed  
  Contagion theory holds that crowd behavior is contagious, but a more realistic analysis would explore the degree to which "contagion" exists & the conditions under which it increases or decreases  
  CONTAGION THEORY IS APPLYING MANY OF THE PRINCIPLES OF S - I TO COL BEH & FINDING THAT COMMON MEANING CREATION CREATES COMMON BEHAVIOR / COLLECTIVE BEHAVIOR   
  The theory of symbolic interactionism (S - I)  focuses on how we create meaning in an interactive process w/ ourselves, others, & social structures   
  Contagion theory focuses on how the meaning which creates collective action comes to be & therefore the focus is also on the S -I process of the creation of meaning in an interactive process w/ ourselves, others, & social structures   
  Fundamentally, both S - I & contagion theory are examining the operation of the 3 way dynamic among the self, society, & the processes of the construction of the self & society   
  The principles of S - I hold that the meaning we perceive shapes our behavior & our interpretation & behavior creates our self & contagion theory holds that people can gain these interpretations together & thus will act or behave together or similarly   

 
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Outline on the   Emergent Norm Perspective
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  Summary:  Just as people generally follow the norms of whatever situation we are in, members follow the norms of the crowd.  Park's & Blumer's circular reinforcement is the process of individuals collectively defining appropriate behaviors w/in that specific situation.  The emerging norms of the situation are the sources of the collective behavior   
  The emergent norm perspective was 1st developed by Ralph Turner & Lewis Killian in  Collective Behavior, 1957 
 
  For Turner & Killian, the emerging norms of the situation are the sources of the collective behavior   
  Turner & Killian define collective behavior in 1957 as instances in which change [ rather than stability ], uncertainty [ rather than predictability ] & disorganization [ rather than stable structure ] are characteristic (1957, Brackets in original)   
  Turner & Killian define collective behavior in 1957 as those forms of social behavior in which usual conventions cease to guide social action & people collectively transcend, bypass, or subvert established institutional patterns & structure   
  In the emergent norm perspective, collective behavior is the instance in which traditional norms & / or patterns of behavior seem inadequate or inappropriate to those individuals w/in the situation  
  Premises of the emergent norm perspective:  
  1.  People follow norms in most situations most of the time
 
  2.  These norms are specific to the situation as seen in different norms operating in school, church, etc.  
  3.  In uncertain situations there are no norms, so new norms must be created for the situation  
  4.  Once everyone believes they know the appropriate behaviors, they engage in those behaviors  
  5.  The emergent norm process is rational & logical ( no "contagion" or mass hysteria )  
  For Turner & Killian, as opposed to the contagion theorists, the process of collective behavior is rational & logical  
  6.  There are particular types of collective behavior, depending on the situation  
  7.  People participate in collective behavior for different reasons  
  For the emergent norm perspective, there are FIVE types of participants in collective behavior 
a.  ego involved
b.  concerned 
c.  insecure 
d.  curious spectators 
e.  exploiters
 
  The emergent norm Perspective retains most of the elements of contagion theory except for the irrationality of members  
  The emergent norm perspective holds that people retain their rationality  
  People engage in collective behavior not because of any irrationality, but because it seems like the right thing to do under the circumstances
 
  It is not the rationality or the behavior of the group that is so different; it is the norms
 
  Collective behavior is caused by conformity, not irrationality  
  Turner & Killian assume that collective behavior can occur absolutely anytime any group of people are faced w/ uncertainty  
  When people find themselves in new & confusing situations, when we don't know what to do, they look around to see what others are doing
 
  Pre-existing social or personal stress may make an event more likely, but are not necessary
 
  The peculiar stress of social uncertainty creates a sense of urgency w/in members which drives them to collective behavior  
  As soon as any behavior is carried out, people in the group observe what happens
 
  If there are no negative reactions, people assume it is acceptable, & thus are much more likely to engage in that behavior  
  Through the process of observation & failure to detect negative reactions which create a circular reinforcement, new group norms emerge  
  Because most people conform to the local norms, they will follow the group's new emergent norms
 
  People engage in collective behavior not because they don't know what they are doing, but because it is what everyone else is doing  
  People generally conform to the norms of any given situation & when the situation calls for the creation of new norms, they simply follow the new guidelines  
  The ideas that groups exert normative based constraint over individuals throughout the collective behavior episode distinguishes the emergent norm perspective from contagion theory  
  Crowds are short lived, loosely knit, disorderly collectivities of people  
  Crowds are required for collective behavior to occur  
  A collectivity forms once new norms begin to emerge that contradict or reinterpret the norms & / or organization of society   
  EVALUATION:  
  The emergent norm perspective is strong in explaining crowd group dynamics  
  The emergent norm perspective is strong in its completion of the logic of the circular reinforcement process & the process of emerging norms  
  The emergent norm perspective has the same weaknesses as does symbolic interactionism:  it does not deal w/ outside forces  
  The emergent norm perspective focuses on individual perception & small group dynamics & does not deal w/ outside forces:  structural & non-structural  
 
The emergent norm perspective's roots in symbolic interactionism & small group dynamics  
 
From symbolic interactionism the emergent norm perspective draws the concept that people follow the norms of their social surroundings  
 
From small group dynamics the emergent norm perspective draws the concept that the influence of the group on the individual accounts for otherwise incomprehensible behavior  
 
The SIX Steps in the emergent norm process  
  1.  Participants  
  2.  Urgency  
  3.  Communication  
  4.  Constraint   
  5.  Suggestibility  
  6.  Permissiveness  
 
The FIVE Types of participants in the emergent norm process  
  a.  Committed  
  b.  Concerned  
  c.  Insecure  
  d.  Spectators  
  e.  Exploiter  
  Emergent Norm Perspective's Roots in Symbolic Interactionism & Small Group Dynamics  
THERE ARE EMERGENT NORMS IN EVERYDAY LIFE, & SINCE MOST NORMS ARE SITUATION SPECIFIC, WE SEE NORMS EMERGE IN ORG CULTURE & EXPERIENCE PRESSURE TO CONFORM, & COHESION WHEN WE DO CONFORM 
  See Also:  Org Culture   
  See Also:  Conformity   
  See Also:  Cohesion   
Norms exist as part of our culture which is made up of our collective or shared knowledge, beliefs, values & norms (KBVN) 
Since norms are the 'rules' we share & follow in support of KBV, typically norms only emerge when the rest of culture changes 
But norms to emerge anew in everyday life & perhaps one situation where we encounter frequent emergent norms is in our organizational life, wherein each org has a culture 
Workplaces are dynamic orgs which develop norms in support of their actual mission or goal 
  Since norms are specific to the situation, in the workplace or org I participate in, I feel pressure to conform to that org culture & this makes me feel part of the group; ie, org cohesion is established 
Two other processes that impact norms & the emergence of norms are social conformity & social cohesion where people conform to the norms they are confronted w/ 
People have a set of general norms, but will tend to conform to the norms in the immediate situation as when we stand for an ovation even when we may not feel it was that great of a performance 
Once I conform to a groups actions / norms, I feel more a part of that group; ie, I experience cohesion 
The emergent norm process does occur in organizations & everyday life, & thus emergent norm theories have pulled the dynamics of this process together to explore the culture, & specifically, the norms, where col behavior can & does emerge 

 
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  Outline on  Value Added Theory
by Neil Smelser
External
Links
  -  Project:  The Determinants of Collective Behavior
Link
  Value added theory was first developed by Neil Smelser in A Theory of Collective Behavior, 1962
 
  Value added theory integrates functional theory into an analysis of collective behavior
 
  Review:  Functional Theory  
  Functionalists assume that anything that exists for a long time, or that occurs over & over, must serve some benefit or function for society  
  Therefore for Smelser, collective behavior must serve some function for society  
  For value added theorists, collective behavior is not contagion, mass hysteria, or irrational mob behavior
 
  For value added theorists, collective behavior seems rational to the participants  
  For value added theorists, people don't stop thinking, they adjust their thinking to the situation in which they find themselves   
  For value added theorists, collective actors maintain the ability to reason  
  For value added theorists, circumstances & social factors create a situation where illogical or irrational behavior seems logical & rational to those w/in the situation   
  In stark contrast to contagion & emergent norm perspectives, Smelser focused on the structural/ social conditions that lead up to "collective seizures."
 
  Smelser believes that collective behavior can be analyzed under the same conceptual framework as any social behavior
 
  The primary difference is that collective behavior falls outside of normative expectations; i.e., it is deviant  
  There are FOUR basic areas of concern for Smelser's value added theory
 
  a.  Clearly identifiable determinants drive a collective episode, not any mysterious forces
 
  Smelser wanted to explain why, where, when & the ways collective episodes occur  
 
b.  Collective behavior is caused by conditions w/in the social structure, organization or a specific setting, not by the psychology of the participants  
  The structural strain may be thought of as a social or institutional strain as opposed to an individual or psychological strain  
  Smelser argues that the factors leading to collective behavior are social, not psychological  
  Psychological factors are created & driven by social factors  
  However, social & individual strain can complement each other  
  Collective behavior is a reaction to social conditions & circumstances that lead to unusual behavior  
  c.  Collective behavior is driven by strain experienced by participants w/in a social setting
 
  Collective behavior is an episode of group behavior that relieves a structural or social strain  
  For Smelser, collective behavior is a relief valve for pent-up tension or strain in society  
  Collective behavior is deviant; i.e., it is not normative, institutionalized, or ceremonial behavior
 
  Deviance functions as a release for participants, lessening their strain
 
  Collective behavior may lead to social change  
  For Smelser, it is the deviance, not the potential for social change that lessens the strain, but for many other analysts, it is the social change that lessens the strain, not the deviance  
 
d.  SIX determinants that must be present in order for any form of collective behavior to occur, including: 
1.  structural conduciveness 
2.  structural strain 
3.  generalized belief 
4.  precipitating factors 
5.  mobilization of participants 
6.  social control
 
  1.  Structural conduciveness includes those spheres of society or relationships in society that enhance the exhibition of col beh; i.e. a positive soc & phys env for col beh  
  2.  Structural strain includes those spheres of society or relationships in society that motivate people to col beh in order to reduce or alleviate said strain  
  3.  Generalized beliefs include that set of consciousness (ideology, attitude, opinions, interests) that people must come to share to engage in col beh  
  4.  Precipitating factors include those temporary but immediate causes of col beh that 'inspire' people to act  
  5.  The mobilization of participants includes those factors that impact the ability of people to mentally & physically assemble  
  6.  Social control includes those formal, informal, legitimate, & illegitimate factors that socialize / control people to act or not act in a manner consistent w/ the culture of society  
 
These determinants of collective behavior must come about in a particular order for an episode to occur
 
  The components of social action include values, norms, social organization, resources, any one of which may be sufficient to create col beh  
  EVALUATION  
  Unlike contagion & emergent norm perspectives, the value added perspective makes it possible to analyze any form of collective behavior OR group behavior  
  Value added theory analyzes not just the inside action of a collective action, but also the factors which cause a collective action  
  A weakness of value added theory is its functionalist roots:  
  a.  functionalism is accused of being circular:  a generalized belief causes a collective action, or does a collective action cause a generalized belief?   
  b.  functionalism is accused of being conservative
 

 
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Outline on the  Assembly-Sociocybernetic-Symbolic-Interactionist/Behaviorist (AS-SIB) Perspective 
External
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  AS-SIB theories go by many names, each has a different nuance/emphasis & combines a number of schools of thought  
  Many call AS-SIB perspective the assembly perspective because of the focus on the patterns by which humans assemble into gatherings  
  The AS-SIB perspective was established by Clark McPhail in the 1970s
 
  The AS-SIB perspective focuses on the organization of convergent behavior within gatherings
 
  Behavior converges because of the common meaningful interpretations or instructions created by participants & others
 
  People are thought to regulate their own behavior & directly influence others
 
  For AS-SIB, collective behavior is just another form of group behavior in that there is a continuum of behavior from the individual to the small group to a large group...
 
  AS-SIB examines how crowds come together, behave, disperse
 
  Unlike Smelser & value added theory, AS-SIB has no analysis of the structural causes of collective behavior
 
  McPhail is a "grounded theorist:" he has observe thousands of collective actions such as rallies, protests, sporting events, etc.
 
  McPhail views collective behavior as any organization or coordination of individual activity
 
  In everyday life people come together & form temporary groups where they manage to coordinate their behavior to allow everyone to meet their goals
 
  McPhail is interested in how the processes of assembling, gatherings & coordination of behavior are accomplished
 
  McPhail is not trying to explain atypical behavior; he wants to explain all group behavior including collective behavior such as fads or riots
 
  It is useful for the study of collective behavior to note that collective behavior is not so different from normal group behavior  
  McPhail now calls his theory the sociocybernetic theory of collective action
 
  For McPhail's sociocybernetic theory:   
  a.  people in crowds do not lose control, go mad, etc.
 
  b.  people have no psychological condition, cognitive style, or predispositions which distinguishes participants from nonparticipants
 
  c.  most crowd behavior is not uniform, rather most gatherings exhibit perfectly normal, expected behavior
 

 
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Outline on   Individualist Theories of Collective Behavior
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  Individualist Theories of Collective Behavior utilize concepts from both Symbolic-Interactionism & Social Psychology  
  Individualist Theories are a.k.a.. Convergence Theory, Learning Theory, Social Identity Theory all of which are used to examine phenomenon in addition to Collective Behavior
 
  As with the S-I/B Perspective, Individualist Theories assume that collective behavior comes from w/in the individual
 
  Collective Behavior reveals innate tendencies, learned patterns of behavior, or identity-based yearnings that the participants more or less possessed before entering the collective event
 
  "Normal" people are "potentially abnormal" & collective events provide a context for expressing that abnormality
 
  Individualist theories focus on the participants as the key to understanding why collective behavior occurs, assuming that the participants behavior reveals something about those people
 
  The Situational & Structural Theories focus on the circumstances surrounding the episode, assuming that the participants behavior reveals something about the circumstances those people found themselves in  
  Like S-I/B theory, Individualist Approaches hold that people only engage in those behaviors that they have an individual predisposition for  
  Crowds simply allow people to engage in behavior that they desire that normal circumstances do not permit  
  If people act mad or insane, it is only because the presence of others allows them to do so  
  These theories are individualist in the sense that they place the drive for collective behavior w/in the individuals:  
  Situations do not create collective behavior, individuals do  
  Most individual approaches to Collective Behavior utilize processes & concepts of Convergence Theory  
  There are THREE major branches of Individualist Theories
 
  -  Floyd Allport developed Convergence Theory in 1924  
  -  Neil Miller & John Dollard built on Convergence Theory & developed Learning Theory in 1941  
  -  Michael Hogg & Dominic Abrams developed Social Identity Theory in 1988  

 
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  Outline on the  Schools of Thought of Social Movements
External
Links
  -  Project:  Which Theory do You Think is the Most Accurate?
Link
  Collective Behavior is one type of Social Change  
  Social Movements are one type of Collective Behavior  
  For Locher, collective behavior is any event during which a group of people engage in unusual behavior, i.e., a "group" from of deviance
 
  For Smelser, collective behavior is the relatively spontaneous & unstructured behavior  of a group of people who are reacting to a common influence in an ambiguous situation  
  A Social Movement is a form of collective behavior that 
- is organized, 
- endures over a relatively long period of time
- sometimes produce dramatic changes w/in a society
 
  A Social Movement is any relatively organized, long-term event in which a group who is reacting to a common influence in an ambiguous situation engages in unusual behavior to produce changes in society
 
  Any theories of social change & collective behavior may be used to analyze social movements, however several theories have arisen which are unique to social movements
 
  Mass Society Theory was developed by William Kornhauser in 1959  
  Relative Deprivation Theory was developed by Stouffer in 1949 & was applied to social movements by Denton Morrison in 1971  
  Resource Mobilization Theory was 1st developed by Zald & Ash in 1966  
  Political Process Theory was 1st developed by Douglas McAdam in 1982  

 
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 Outline on an  Intro to Mass Society Theory
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  Mass society theory was developed by William Kornhauser in 1959
 
  Social movements are thought to attract socially isolated people who feel personally insignificant
 
  Social movements are more personal than political because they give a sense of meaning & purpose to people who otherwise feel useless   
  The people w/ the weakest social ties are the easiest to mobilize in a social movement
 
  Social movements are led by individuals pursuing their own psychological interests & followed by those w/ few social ties
 

 
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 Outline on an  Intro to Relative Deprivation Theory
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  Relative Deprivation Theory was developed by Stouffer in 1949 & was applied to social movements by Denton Morrison in 1971
 
  Social movements form when any group of people feels deprived of what they think they should have
 
  Stouffer first introduced the idea of "relative deprivation" in 1949
 
  Merton used the idea of relative deprivation as one of his central concepts
 
  For Merton, a person feels anomic when they have accepted the goals of society, but society provides no institutionalized means to achieve those goals
 
  Relative deprivation:  subjective feelings that one has less than one deserves
 
  Morrison used the concept of relative deprivation in social movement theory
 
  For Morrison, when people feel dissatisfied, they believe they have a right to their goals, & believe that they will not be able to achieve those goals via conventional means, they will form a social movement
 
  People are motivated by their sense of unjust deprivation & their belief that they can change it
 
  Denton Morrison wrote  "Some Notes toward Theory on Relative Deprivation, Social Movements, and Social Change."  1971.
 

 
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 Outline on  Intro to Resource Mobilization Theory
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  Resource Mobilization Theory was first developed by Zald & Ash in 1966
 
  The success of any social movement depends on the ability of the organization to successfully acquire & manage resources such as 
-  money
-  votes
-  media coverage
-  volunteers
-  assistance & support from general publics
-  assistance & support from powerful people
-  or anything else that might help or hinder the movement
 
  While Mass Society & Relative Deprivation theories explain why social movements develop, Resource Mobilization Theory analyzes & predicts the success of a movement once it has formed
 
  Major Works
Zald, Meyer and Roberta Ash.  "Social Movement Organizations."  1966
Zald, Meyer and John McCarthy. 
 

 
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 Outline on  Intro to Political Process Theory
External
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  Political Process Theory was first developed by Douglas McAdam in 1982
 
  For political process theory, both internal & external factors are equally important
 
  Ideology, beliefs, material resources, political connections, overall social structure are all important factors for political process theory
 
  Political Process Theory combines Mass society, Relative Deprivation, & Resource Mobilization Theory into a more historical & political perspective
 
  Political process theory looks at the social & political conditions that make individual & group action possible, likely or unlikely; successful or unsuccessful
 
  A movement is likely to form when people believe 
- something in society needs to change
- that it isn't going to change w/o a push from organized citizen activism, 
- that they can accomplish the change
 
  A movement is likely to succeed when:
- social, political, & historical conditions are in the group's favor
- the group take advantage of all available means of reaching its goals
 

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