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Outline on   Content Analysis
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Review:  Research Instruments
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Content Analysis:  The review of narrative data 
      (from open ended surveys, interviews, books, press, media, etc.) that looks for regularity 
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You must utilize some kind of Record
      Written documents                             Songs
      Tape-recordings                                 Works of art
      Photographs                                       TV, etc.
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The Content Analysis Process has SIX Steps
The Researcher 
1.  Reviews a sample of responses to an open-ended question from a Record
2.  Decides how many different kinds ( categories ) of responses exist
3.  Defines each category & illustrates w/ a concrete example
4.  Attaches a numerical code to it
5.  Reviews the full set of verbal responses to determine if all categories are represented
6.  Establishes Internal Reliability:
     a.  Since a lot of judgment is involved in this translation,
           accepted practice dictates 
          that at least 2 people independently code the entire set of responses
     b. Then their judgments are compared
     c. Differences are resolved & consistency is achieved
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Define variables:  The Researcher must create an operational definition 
      of the variables to be examined
      i.e., an exact definition that yields results from data
      that can be used by several people to code the data
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The Researcher must take care to differentiate btwn the Manifest & Latent content
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The Sampling Scheme must be a random selection of Records to be examined
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Examples
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The End