Attachments 
Forms 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

TOP

TOURISM MARKETING BASICS

What is the difference between supply and demand driven marketing?   

Why is it important to consider tourism from the demand perspective?   

What are five basic questions to consider when undertaking tourism marketing? 

 
 

Purpose

 
Studying key marketing basics will help your community action committee to view tourism development from the tourists perspective and consequently to more effectively market the area to tourists while enhancing the community's well being.

Objectives

By the end of this step, the community action committee will be able to: 

• preliminarily assess tourism development projects from a demand driven marketing perspective.
• determine if potential development projects will bring value to both buyers and sellers.

This step is a self study type of step. It does not require your action committee to go out and gather any information or to make any decisions. You will need to: 

• review the material contained in this section of the handbook.
• complete an activity to help make the ideas more concrete for your community.

Group Activity

 
Time required: 45 minutes  

Materials needed: Large pad, easel, index cards and marker pens for each group. 

Instructions: 

1. Divide the group into several small groups. Ideally, you want to have at least 4 people in each break out group. Each group will need a facilitator. Groups can either come up with responses together or fill out individual cards and then post them on one big sheet. 

2. Ask each group to pretend that they are a particular tourist market group, such as Families with Children, Generation X, Baby Boomers, Seniors, Domestic Business Travelers, Eco or Nature Tourists, Heritage Tourists, or Outdoor Enthusiasts. These traveler types are described in Attachment 5-A. Your community may have an interest in a particular market that is not depicted in the attachment. If you have some information about who comprises that market, you could also include them in this activity. 

Give the groups 5 minutes to read through the profile of their tourist market group, discuss it, and make their own observations about how they see themselves as members of this group. Then, have each group spend 10 minutes brainstorming in response to the following questions: 

What would you, as a visitor from this group, be most interested in seeing or doing here in this community? Are there any existing attractions or activities that especially appeal to you as compared to others in the area?

What kinds of goods and services do you require during your stay in this community? What kind of special facilities, public or private, might you require? Do they exist in this area?

3. After responding to those questions in the role of visitor, return to your role of community member. Take another 5 minutes to consider any issues or concerns related to attracting the particular tourist group to your area. Record them on a separate flip chart page. 

4. Next, give each small group 3-5 minutes to explain to the large group who they are, what they would like to do while visiting this area, what they need, and any community concerns about attracting these tourists to the area. 

5. Finally, a facilitator can go through the material presented and ask participants to identify whether there are certain groups that might be more attracted to the community than others. The facilitator might also highlight common needs and interests across groups and point out needs and interests that make each group unique.