Purpose  
Objectives 
How to Conduct this Step
 
 

Documents 
Attachments 
Forms 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


 
 
 

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Step One: Organization and Leadership 
COMMUNITY ORGANIZATION Lighthouse
More good community projects fail due to leadership break down than for any other reason.      

Do we have the resources (time, skills) to commit to this tourism assessment process?      

How should we organize ourselves to get the job done?      

What additional training should we seek to increase our skills in leading the process? 
 
 
 

  
 
Purpose
 
The purpose of the leadership and organizational step is to help the community form a dedicated local team, or action committee, that can successfully carry out the tourism assessment process. The process is a major volunteer effort involving at least monthly committee meetings, with additional specific task force meetings in between. It can be expected that different interests within the action committee and individual task forces may be at odds during some of the steps, so skillful leadership and a truly dedicated group will be needed. 

This step requires identifying and recruiting a team of local volunteers dedicated to improving their community. It recommends types of leadership training to help these volunteers work effectively as a team. It also calls for local government endorsement of the team and their efforts as the official community tourism assessment project. 
 
 
  
 
Objectives
 
By the end of this step, the community will: 

  • have recruited a community tourism action committee, and
the action committee will: 
  • be oriented to the overall process prescribed in the manual.
  • be organized into positions to perform required functions.
  • have considered some leadership training in project management, communication, conflict management, publicity, and volunteer motivation.
  • have secured endorsement of the project by local government and economic development groups.
 
Step 2 
Visitor & Economic Profiles
Step 3 
Resident Attitude Survey
Step 4 
Visioning and Goal Setting
Step 5 
Tourism Marketing Basics
 Glossary 
 
Step 6  
Attraction & Facility Inventory
Step 7 
Potential Project Identification
Step 8 
Initial Project Scoping
Step 9 
Impact Analysis
 Contents 
 
 
 Community Tourism Assessment Handbook
Published by
Western Rural Development Center
8335 Old Main Hill
Logan, UT 84322-8335
435-797-WRDC (9732)