PRINCIPLES OF MARKETING (BUAD 318)
FALL 2000, MWF: 11 – 11:50; CH 132.
Instructor: Dr. Chris Achua
Office: Smiddy Rm 211; Tel: 328-0276; e-mail: cfa2d@wise.vriginia.edu
Office Hours: MWF: 9 – 10:50; T, Th: 9:30 – 10:45
Overview:
Marketing is a business function which is vital for success in today’s competitive global economy. This course provides an introduction to marketing concepts as well as analyzing the decision problems encountered by marketing managers. The topics to be covered include marketing management, buyer behavior, product policy, pricing strategy, distribution, communications, sales promotion, and marketing research.
Required Text:
Marketing by Berkowitz, Kerin, Hartley & Rudelius, 6th ed., Irwin McGraw-Hill Publishing.
Grading:
|
Tests |
50% |
|
Quizzes |
30% |
|
Community Service Project |
10% |
|
Participation/Attendance |
10% |
I reserve the right to add more grading categories (i.e. papers, fieldwork, presentations etc.) to this list and adjust the weights accordingly. You will be informed of any changes.
Testing:
Each test will cover at three chapters. I will do my best to announce a test but you must remember this rule and not act surprise when a test comes along. I will try to allow at least a day or two for you to prepare for a test, however, you are better off preparing as we go.
Important Note:
Course grades (A,B,C, etc) will be given based on the total points a student receives on all the grading criteria listed above. A student will receive feedback on his/her performance on an exam/quiz in the form of number of points only (e.g. 70 points out of 100). Final semester letter grades will be assigned using the following scale:
|
100-93 |
92-90 |
89-87 |
86-83 |
82-80 |
79-77 |
76-73 |
72-70 |
69-67 |
66-63 |
62-60 |
59 |
|
A |
A- |
B+ |
B |
B- |
C+ |
C |
C- |
D+ |
D |
D- |
F |
Expectations:
Attendance is expected at all class meetings. There will be no make-up for missed exams except in cases where you sort prior permission for absenting class or can show evidence of a real emergency.
All students are expected to abide by the Honor Code of the college. In all individual work (tests, quizzes, take home assignments etc.) students must pledge that they have not given, received or are aware of any cheating regarding the work in question. Anyone caught violating the Honor Code will be dealt with according to stipulations in the college catalog. Review the section on the Honor Court.
Proposed Schedule for the rest of the Semester
Week of: Scheduled Activity
|
Week 1 |
8/23 |
Review of syllabus, formation of teams & introductions. Overview of Marketing. For Friday's class, read Ch.1 |
|
|
8/25 |
Video review. Discussion of Ch. 1 |
|
Week 2 |
8/28 - 9/01 |
Quiz on Chapter 1. Chapter 2 & Quiz. |
|
Week 3 |
9/04 - 09/08 |
Chapter 3 & quiz. |
|
Week 4 |
9/11 - 9/15 |
Test 1 (Chapters 1-3). Chapter 4 & Quiz. |
|
Week 5 |
9/18 - 9/22 |
Chapter 5 & Quiz. |
|
Week 6 |
9/25 - 9/29 |
Chapter 6 & Quiz. |
|
Week 7 |
10/02 - 10/06 |
Test 2 (Chapters 4-6). Chapter 7 & Quiz |
|
Week 8 |
10/09 - 10/13 |
Chapter 8 & Quiz. |
|
|
10/14 - 10-22 |
Semester Break |
|
Week 9 |
10/23 - 10/27 |
Chapter 9 & Quiz. Chapter 10 & Quiz. |
|
Week 10 |
10/30 - 11/03 |
Test 3 (Chapters 7-10). Chapter 11 & Quiz. |
|
Week 11 |
11/6 - 11/10 |
Chapter 12 & Quiz. Chapter 13 & Quiz. |
|
Week 12 |
11/13 - 11/17 |
Chapter 14 & Quiz |
|
Week 13 |
11/20 - 11/21 |
Test 4 (Chapters 11-14) |
|
Week14 |
11/22 - 11/26 |
Thanksgiving Break |
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Week 15 |
11/27 - 12/01 |
Chapter 16 & Quiz. Chapter 18 & Quiz. |
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Week 16 |
12/04 - 12/08 |
Chapter 19 & Quiz. Chapter 20 & Quiz. |
|
Week 17 |
|
Test 5 (Chapters 16, 18, 19, & 20). |
There is no final exam. The last test is your final exam.